The Top Level Domain (TLD) is one of the most important factors to consider, when embarking on an online marketing strategy for your company. There are several types of TLDs, with the traditional ones being: 1) .com 2) .net 3) .org. These 3 TLDs have been in existence for a long time, which explains the level of credibility accredited to them by internet users.
All is good if you are able to get your domain name ending the traditional TLDs. However, as more names are being taken up around the world everyday, it becomes a near impossibility for us to get the desired domain names. Does that mean that we cannot do anything about it? Wrong. There are other alternatives that we can consider and as an corporate marketing specialist, it is the time to churn your creative brain juice!
Perhaps your domain name includes words like "to", why not change it to "2"? How about changing a "you" to a "u"? There are many internet lingos that can replace English words, so you can never run out of ideas for the alteration of your domain names.
Such changes might not be a good idea, if your customers are mainly from the corporate level. Instead of changing the domain name, why not considering other types of TLDs? The new generation of TLDs includes: 1) .biz 2) .jp 3) .mobi. If you are targeting at users or customers from certain geographical locations, why not use the TLDs that represents countries? Such as .jp (Japan), .kr (Korea), .us (United States) and many others.
There are endless possibilities and combination to the TLDs and the names that you can have. All you have to do is to consider carefully and when the right name is chosen, half of your marketing battle has already been won.
Mr. Zeng Han Jun is the Chief Marketing Officer of SG Domain Market, a subsidiary of Chan & Partners Consulting Group. SG Domain Market is a Singapore based internet hosting company that provides services in the following areas: 1) Domain Registration 2) Internet Hosting. Our servers are based in United States and United Kingdom. Our in-house built hosting Control Panel has been especially optimized to operate in total synchronicity with the rest of the software installed on the servers. Our engineers are monitoring the services 24 hours a day to ensure maximum security and accessibility.
To find out how to optimize your business's internet marketing plan, please visit our website at [http://www.sgdomainmarket.com] We guarantee 99% uptime for your business website!
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