Being your own boss is many people's dream, whether it's having a dot-com company or buying into a franchise. Before we were all hit with the wonders of the World Wide Web, for many people franchises were seen to be an escape from the daily rat race and to have more freedom, but unfortunately that dream of reality is harder to achieve than you think and at that an expensive one.
Then there are countless online businesses, which allow you the option to work from home. You don't have to be a whiz kid on a computer to be successful, no matter what myths you've heard. Internet marketing or digital marketing, as it's sometimes known has changed drastically over the years and is vastly becoming more of a reliable option to promote your business and products. 18.3 million households in the UK (that's 70%) had Internet access in 2009 and the numbers have been increasing year on year.
So, let's weigh this up and compare a franchise to an Internet business.
Most franchises you'll find are health and fitness related companies, food chains, financial services, pet stores, the list is endless, but before you even get your business off the ground you need to buy into the franchise, think about your competition, will it be successful in the location. Then you have added extras that soon mount up. Legal fees, licenses and permits (if you want to sell alcohol for example), the rental of the property, utility bills, staff wages etc etc. If you are willing to put in hours upon hours and thousands upon thousands, then great, this type of business could be for you, but why would you want to do this when there is a better alternative?
The boom in the 1990's saw many people setting up their business online. The Internet has some great opportunities out there if you sift through all the scams, and believe me, the internet is full of them, but if you do your due diligence and put in the hours to research then you'll find some great products to market and put to test your budding entrepreneurial skills to good use. To gain the knowledge to actually market these products, you'll need to be taught how and the company that leads the field is YourNetBiz. You don't need to know anything about JavaScript or html codes, it's all about techniques and your approach. There are some excellent training resources where you can learn a whole new world that is very simple when you know how. I gained fruitful skills and knowledge from the business I now work in that is now making me a success online.
Don't get me wrong, franchises do work, and digital marketing is not for everyone. Whatever path you decide to take in finding an alternative business, I wish you the best of luck of finding success.
Gary Turner is a successful online marketer, mentor and entrepreneur who gives his time teaching people how to adapt successful techniques and strategies to challenge other competitors in the world of Internet marketing. To find out more about Gary and please visit [http://wealthyonlineincome.com]
Article Source: http://EzineArticles.com/expert/Gary_J_Turner/212002
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