Offline Business use flyers, brochures, billboards, posters, business cards etc. for their advertising. So if you have a website, how do you advertise online? There are many ways to do this, but I'm going to share with you, 6 of the most used techniques.
1. Improve your website's ranking through using search engine optimization (SEO)- If you can target key words to use in your.com business website, this internet marketing strategy is one of the easiest ways for your website to be found. Keywords are words people use (in Google etc.) when trying to find a particular item or information they are after.
2. Buying pay-per-click (PPC) ads. - You can purchase ads, just like you can in a business phone book. You can use pay-per-click advertising in places like Google, or Facebook. This is a great way to target your key audience because you can put a little about what your business has to offer in the ad. People only click on it if they are interested. Therefore, you only pay for the ad when interested people click on it. The only problem is that if you do not have the skills to do this properly, you can lose out on lots and lots of money.
3. Banner advertising - Just like an ad in a magazine. If someone has a website that attracts a certain amount of your target audience to it, you can purchase advertising space on the site.
4. Social media marketing - Joining sites like Facebook, Twitter, LinkedIn, which have social network groups you can tap into.
5. Blog marketing - If you go on blog sites related to your topic, you can post comments and / or URLs to your site. The other way is to create your own blog.
6. Article marketing - Write articles in sites such as this one on particular subjects related to your site is one of the best internet marketing online strategies for your.com business, as it is free. Therefore, your targeted audiences reading the articles will hopefully click through to your site. Although it is a slower process, if you stick to it, and keep writing articles, you are very likely to succeed at driving traffic to your site.
As you can see, there are a few options to choose from. Some are easy, some are a little harder, some cost money, some are free. I suggest using a few different strategies for your business -.com internet marketing online is very effective and easy if you just know where to start.
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Article Source: http://EzineArticles.com/expert/Fiona_Seitz/597070
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